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Smart Marketing and the Power of Content
Did you know that personalized emails increase open rates by 72 percent and click rates by 81 percent (Marketing Sherpa 2011)? Also, 56 percent of email subscribers opt out of emails because the...
View ArticlePersonalization – Taking the First Steps with Smart Marketing
So you’re wowed by the Smart Marketing Engine, and by how personalization can help you send relevant messages through the combination of Right Data, Content and Automation. Now it’s time to put your...
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Feature Friday: XSLT SmartGET HTML Tag
Say, “XSLT SmartGET HTML tag” ten times fast. We know the name of this new feature in the Professional Edition can be a mouthful, but putting it to use in your email campaigns is the opposite....
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3 Reasons You Should Start Planning Your Holiday Email Campaigns Now
The winter holiday email time is when digital marketers feel the crunch. Do you sometimes feel stuck between the rock of not having the time to create a personalized holiday email and the hard place...
View ArticleFeature Friday: Remarketing in Professional Edition
What is remarketing, anyway? It’s a term that’s gotten thrown about quite a bit over the last few years, but to make a long story short, remarketing is the idea of targeting communications to people...
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3 Content Ideas for Holiday Retail Emails
Content marketing should always be a primary focus for digital marketers, but especially so during the holidays. Email open rates and click rates are higher from October through the end of December....
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Gooseberry Patch Preps for the Holidays Now
For weeks now, we’ve been talking holiday email strategy. We hosted a webinar with our partner Windsor Circle in July about rocking the holidays through customer retention. Why are we stressing this...
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3 Travel Marketing Strategies to Drive Engagement
The current generation of people who travel are “smart.” They expect to receive personalized messages with content that matters to them from marketers. Because of this trend, it is increasingly...
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The Monday Mixup
Welcome to the Monday mixup of email marketing thoughts, strategies and tips from a variety of experts. As a team at WhatCounts, we’re all constantly reading up on what’s new in email marketing,...
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All You Need to Know About Social (For Now, Anyway)
The Social Ultimatum Should you collect social media data along with the traditional email address when building your marketing database? Discover the value of collecting this information and whether...
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4 Steps for Creating a Complete Content Calendar
It’s the end of the year. Final holiday campaigns are going out, and you’re on the home stretch. One more project is looming over you: The content calendar for 2014. If you’re dreading creating it or...
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Feature Friday: Uploading Images in Publicaster
Images are a great way to dress up your emails, and today we’re going to walk through uploading images in Publicaster Edition. There are two ways to add images: the Upload Files tool and the Image...
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5 Ideas for January Email Campaigns
2014 is right around the corner, and with a new year comes endless opportunities to be creative in your marketing. Your clients will be on their toes at the beginning of the year, so prepare emails...
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7 Strategies to Keep the Holiday Momentum Going
According to the Harvard Business Review, increasing customer retention rates by five percent increases profits by 25 to 95 percent. However, after the rush of holiday campaigns, some subscribers...
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Ideas for February Email Campaigns
Remember our post about creating a yearlong content calendar you can reference? We know it can be tough to fill it in. As February approaches, there’s less and less time to decide what campaigns you...
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March into March with these Email Campaigns
The traditionally windy month of the year is almost upon us. If you haven’t started planning email content for next month, there’s no better time than now. Here’s a list of holidays and events in...
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April Showers Bring May Flowers….and Email Campaigns
Hopefully, wherever you are, Spring has sprung. The month of May is right around the corner, and before it gets here, you need to plan your email campaigns for the month. There are some big holidays in...
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How to Overhaul Your Content in 3 Steps
Stuck in a rut with your marketing campaigns? It may be time for an overhaul. Taking the time to work three habits into your marketing routine will enliven your current campaigns and keep them fresh....
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Tackle October Email Campaigns with the Right Playbook
Fall is officially here. It’s time to kick off your October email campaigns, as well as plan for your holiday season emails. With the right playbook, you’ll be able to attack your to-do list and score...
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Does Content Length Really Matter?
Earlier this year, Search Engine Journal published an article supporting the idea that longer online content length – longer than 2,000 words, specifically – would earn the publisher more money. The...
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